High quality, IP video for digitization of Thai TV

Ericsson provides Symphony with industry leading content exchange system for reliable distribution of TV content throughout Thailand
High quality IP video system paves way to digitalization of Thai TV by 2015
Enables video traffic to be efficiently transported between central and regional sites in Thailand
Symphony, a premium network service provider of hi-speed data communication circuits in Thailand, has deployed a market leading content exchange system from Ericsson (NASDAQ:ERIC) to enable the reliable and efficient distribution of high quality TV content. As Thailand’s National Broadcasting and Telecommunications Commission aims to digitalize all television broadcasting by 2015, service providers and network operators are placing increased focus on achieving maximum network efficiency.

Symphony’s fiber optic networks provide efficient data transmission for circuit links between the base stations of telecommunication companies and also government and private corporate sectors. This enables the provision of services such as digital broadcasting and Metro Ethernet across Thailand.

"Our mission has always been to provide the highest possible standard of service and reliability to our customers and business partners," said Supornchai Chotputtikul, Executive Vice President of Engineering, Symphony Communication Public Company Limited. "Broadcasters and content owners demand the highest quality digital content distribution solutions from us. We have been testing Ericsson’s content exchange system working with our fiber network for some time and they offer the perfect combination. Given Ericsson’s long-established reputation for compression leadership and solutions that maximize the value of content, we had no hesitation in selecting this system to meet our requirements as Thailand furthers its move towards digitization."

Symphony has deployed an Ericsson solution that includes the E5710 MPEG-2 SD encoder, Ericsson RX8200 receivers and the CE-Encoder by Ericsson to enable the reliable exchange of video between central and regional sites in Thailand. The E5710 is the industry gold standard for MPEG-2 encoding, while the RX8200 is a flexible receiver platform that is configured and tailored to the user’s precise needs.

"We are delighted to expand our reach further into South East Asia and to enable Symphony to deliver an exceptional solution that will meet the different requirements set out by its communications customers," said Ove Anebygd, Vice President and Head of TV, Ericsson. "We have the broadest product portfolio in the area of TV exchange and distribution and are the recognized market leader. We look forward to supporting Symphony and to contributing to Thailand’s evolution to digital TV in 2015."

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