Sony, Microsoft on Windows Phone 8 a basket

The electronics giant Sony is Microsoft's operating system Windows Phone 8 is not playing on his cell phone. Its own system but it should not give, Sony focuses on Google's Android software.

The Japanese electronics giant Sony has the American software giant Microsoft a rebuff and do not want the new smartphone operating system, Windows Phone 8 incorporate them into his mobile. "We have no current plans for it," said Kunimasa Suzuki, head of Sony Mobile, in an interview with the "world".

The Group closed but not fundamentally different systems when they were open, so Suzuki. Sony Mobile currently offers its smartphones with the Google software on Android.

Own system includes the Sony -made Mobile CEO: "We are not planning to equip our smartphones with its own operating system." In fact there had been in the past to such considerations.

Sony for example, operates the Playstation game console with its own software. "Maybe we'll turn it into an operating system for mobile devices," said the end of February Sony boss Hirai Kazuro the "Welt am Sonntag". These plans have now apparently rejected.

No fear Apple

Sony looks to be no danger in patent disputes, which are currently held in the industry. Also, the dispute between Apple and Samsung, in which a California court Samsung for patent infringement, a payment of one billion dollars to Apple has condemned, had no impact on Sony.

"We are not afraid of lawsuits, because we have an extensive portfolio of intellectual property rights," said Suzuki. The first touchscreen smartphone Ericsson have introduced back in 2003. For smartphone manufacturer it is increasingly important to have a large body of own patents to defend themselves against the threat of lawsuits can.

Sony Mobile currently plugged into a deep restructuring. In mid-February, Sony has paid the Swedish network equipment maker Ericsson and acquired the mobile business from Sony Ericsson for a billion euros in full.

Now the company has announced to cancel 1,000 jobs mainly in Sweden until March 2014, which represents about 15 percent of the workforce. The headquarters will be moved from Sweden to Tokyo. Susuki defended the relocation. "It's the right decision, because the only way we get to a real integration."

Suspended in the smartphone market

Sony has great difficulty with his smartphone against rivals like Samsung or Apple to say. In statistics, the research firm Gartner, Sony appeared among the ten largest manufacturers of mobile phones on no longer. The market share is steadily shrinking.

In Sony's first fiscal quarter, which ended in June, the group had to identify the segment of mobile products a loss of almost $ 360 million. "We will reduce the cost by erecting our structure more efficient and bring our products to market faster," said Suzuki.

Through coordination processes with partners, the joint venture Sony Ericsson have lost valuable time during product development. This is now no longer the case. "Sony Mobile can now access the resources of the Group in the areas of film, photography and games," said Suzuki.

"All devices are connected to each other"

This was more complicated in the past. In addition, the division is now benefiting from Sony's sales, marketing and purchasing power. Especially in emerging markets, Sony is better represented than it was Sony Ericsson.

Sony been working for years, the company divisions stronger together. Too often departments had been working against each other rather than with each other. Suzuki is now to ensure transparency.

Sony boss Hirai has delegated next to the Principals for Sony Mobile is also responsible for the overall product strategy of the Group. Already belong to Sony Mobile not only smartphones, but also tablets and computers. "All devices are connected to each other, so we need a more horizontal organization," said Suzuki.

source