comScore Reports July 2012 U.S. Mobile Subscriber Market Share

Apple’s Share of Smartphone Market Grows to 1 in 3 Subscribers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2012. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to lead among smartphone platforms, accounting for 52.2 percent of smartphone subscribers, while Apple secured 33.4 percent.

OEM Market Share

For the three-month average period ending in July, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.4 percent share. Apple continued to gain share in the OEM market, ranking third with 16.3 percent of mobile subscribers (up 1.9 percentage points), followed by Motorola with 11.2 percent and HTC with 6.4 percent (up 0.4 percentage points).

Top Mobile OEMs
3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Apr-12 Jul-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.9% 25.6% -0.3
LG 19.2% 18.4% -0.8
Apple 14.4% 16.3% 1.9
Motorola 12.5% 11.2% -1.3
HTC 6.0% 6.4% 0.4
Smartphone Platform Market Share

More than 114 million people in the U.S. owned smartphones during the three months ending in July, up 7 percent versus April. Google Android ranked as the top smartphone platform with 52.2 percent market share (up 1.4 percentage points), while Apple’s share increased 2 percentage points to 33.4 percent. RIM ranked third with 9.5 percent share, followed by Microsoft (3.6 percent) and Symbian (0.8 percent).

Top Smartphone Platforms
3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Apr-12 Jul-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 50.8% 52.2% 1.4
Apple 31.4% 33.4% 2.0
RIM 11.6% 9.5% -2.1
Microsoft 4.0% 3.6% -0.4
Symbian 1.3% 0.8% -0.5
Mobile Content Usage

In July, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 1.5 percentage points). Downloaded applications were used by 52.6 percent of subscribers (up 2.4 percentage points), while browsers were used by 51.2 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.9 percentage points to 37.9 percent of mobile subscribers. Game-playing was done by 33.8 percent of the mobile audience (up 0.7 percentage points), while 28.3 percent listened to music on their phones (up 2.5 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jul. 2012 vs. 3 Month Avg. Ending Apr. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Apr-12 Jul-12 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 74.1% 75.6% 1.5
Used downloaded apps 50.2% 52.6% 2.4
Used browser 49.0% 51.2% 2.2
Accessed social networking site or blog 36.0% 37.9% 1.9
Played Games 33.1% 33.8% 0.7
Listened to music on mobile phone 25.8% 28.3% 2.5
About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.