Stephen Elop is not afraid of Microsoft's plans to release a smartphone under its own brand


The rumor that Microsoft may release a smartphone under its own brand, in spite of close cooperation with Nokia does not frighten Stephen Elop (Stephen Elop), because he is confident that his company will be able to provide a unique user experience for owners of smartphones Lumia. He said this in an interview with GigaOM. This opinion is based on the fact that Microsoft gives the Finnish company a number of preferences, as well as the fact that Nokia's engineers have extensive experience in the creation of smartphones. All together, this will provide invulnerability market position WP8-smartphones, regardless of the steps other players. Mr. Elop said that Microsoft could actually present their model under the brand Surface, but it does not affect the relationship between the spirit of companies, one of which are made ​​on, and the other phones. The main advantage that differentiates Nokia from competing solutions he called technology PureView, the development and the implementation of which was spent five or six years, but that creates a unique opportunity for image stabilization, and shooting in low light conditions. It is worth noting that Nokia CEO did not give reporters an answer to the question what is expressed preferences, which the company receives from Microsoft, limiting the general words of the unique opportunities that are available on exclusive rights of the company, noting that at the moment these opportunities Nokia will provide superiority over any competitor, even their own Microsoft.