ZTE announces super-slim quad-core Grand Era U985

ZTE announced a new handsets for China called the Grand Era U985 today. It's boasting a 4.5-inch 1280 x 720 display, an 8 megapixel camera, and an NVIDIA Tegra 3 quad-core processor. Although ZTE is touting the Grand Era U985 as "the world's slimmest quad-core smartphone" at an average 8.6 mm thickness, it's done out by the recently-announced LG Optimus G, which is only 8.45 mm thick. At its slimmest part the Grand Era U985 is 7.9 mm, however, so take that as you will.

ZTE is planning on showing off a few other handsets soon, including the quad-core Grand Era V985 and the Grand Era LTE, as well as the lower-end Grand V970 and Grand U930. We'll be keeping an eye out for those.  The Grand Era U985 is due to launch in China within the next couple of days with full support for the local TD-SCDMA network.

It's a little hard to get especially excited about something just launching in China, and there doesn't seem to be a lot here that would make anyone seriously wish it was available stateside. Besides, how big of a deal is slimness at this point? Does a difference of a millimeter or two of thickness really matter to you?

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