Scooping another EISA Award: Xperia™ P is ‘European Green Smart Phone 2012-2013’

There’s a fair few smiles in the office this morning, as we’ve discovered Xperia P has been named European Green Smart Phone 2012-2013 by EISA!
Last year we were proud to pickup awards for both Xperia arc and Xperia mini, and now Xperia P has also been recognised for its range of green innovations.
EISA (European Imaging and Sound Association) is an industry body representing 50 tech-focused magazines from 19 countries – here’s what they had to say about Xperia P:
“The smart phone market is developing rapidly as models come packed with ever-increasing functionality. Unfortunately, the trend towards the use of bigger screens and embedded batteries can make recycling harder. The Sony Xperia P outperforms the competition in terms of energy performance while making efficient use of materials of environmental concern, such as precious metals and has a low copper content. With the Xperia P, Sony successfully follows the performance of last year’s winner, its Xperia Mini.”
Xperia P is the world’s first smartphone to use Sony’s WhiteMagic technology to boost screen brightness, yet in power save mode, WhiteMagic reduces backlight power consumption by up to 50%. Don’t take it from us though; Xperia P came top of the smartphone screen class back in May, when we commissioned an independent testing lab to put it through its paces against other latest smartphones!
We’re continuing our efforts to make our entire Xperia smartphone portfolio cleaner and greener. Simple things can have a huge impact; using smaller, lighter packaging not only costs less to produce but also reduces the environmental impact in terms of transportation and preserving natural resources. Paper instruction manuals have also become a thing of the past and our energy-efficient chargers limit max power consumption to an efficient 30mW in stand-by mode