Rostelecom completed a month later re-branded mobile assets

Telecom operator OJSC "Rostelecom" said the rebranding of its mobile assets entered in the final stage. On September 17, 2012 mobile services in 22 regions of Russia will be provided under the Federal brand "Rostelecom".

Recall that the program is re-branding of mobile assets, "Rostelecom" began in December 2011 in 21 regions of Russia, in August they were joined by Primorsky Krai (JSC "Akos"). In place of the regional brands Utel, NAC, BVK, UCC, Volgograd GSM, GSM and Elaine Akos comes a single Federal brand "Rostelecom".

The operator notes that the development of mobile business - one of the priorities of the strategy of "Rostelecom", in this area is planned to allocate 20% of the total investment of the company. Consolidation of assets and subscriber base opens up subsidiary companies and their subscribers new features and benefits. They get more resources for the development and implementation of new network technologies will be able to quickly expand the coverage area and improve the quality of services.

A big plus of association - the ability to use the license portfolio of subsidiaries (including the "Sky Link") to build networks of new standards. Until the end of this year, "Rostelecom" plans to launch 3G network in at least four regions, and even in more than twenty regions - in 2013. The next key stage in the development of mobile business - building networks of standard LTE (4G), the license for which the company won in July 2012. In general, "Rostelecom" will create a modern multi-standard mobile phone network, combining the advantages of all generations - 2G, 3G and 4G. Thus, the company will be able to provide our customers not only high-quality voice communications, but also high-speed mobile Internet access.

Economies of scale from the merger allows us to achieve a more attractive environment for cooperation from suppliers and other partners, including Russian and foreign operators. For example, in spring 2012, "Rostelecom" has offered the best option for the national and international roaming. Also "Rostelecom" for the first time made a single federal agreements with the largest Russian mobile phone retailer - "Euroset" and "The Messenger" by significantly increasing the number of points of sales and service. In all 22 regions introduced federal portfolio of products and services. Develop and introduce innovative services, such as the Connection Manager, One private office with reference to social networks, mobile portal combined with access to an interesting and popular content.