Enterprise and Government Customers Can Save Money on BlackBerry 7 Smartphones with New “Trade-Up and Recycle Program”

A new program from Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) can save enterprise and government customers on the costs of upgrading to BlackBerry® 7 smartphones while also helping with the responsible recycling of old devices. RIM announced today that it is working with e-Cycle LLC to offer a new trade-up and recycle program to customers in the United States.

Under the program, enterprise and government customers can get a rebate of up to $100 per device purchased when they trade in an older BlackBerry smartphone for the purchase of a new BlackBerry 7 smartphone*.

“RIM is pleased to work with e-Cycle to help customers upgrade their older BlackBerry smartphones to the latest BlackBerry 7 models, while also helping to facilitate responsible recycling,” said Richard Piasentin, Managing Director for the U.S. at RIM.

“This program provides BlackBerry customers with a cost effective way to upgrade to the latest BlackBerry smartphones and helps reduce the impact on the environment by diverting electronic waste from landfills,” said Christopher Irion, e-Cycle founder and CEO.

For more information about the BlackBerry Trade-Up program, visit www.blackberry.com/tradeupbusiness. The e-Cycle process can be viewed at http://e-Cycle.com/how-it-works.



About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.