Changing the game before the game changes you

How does a company succeed in the evolving networked society? Re-invent traditional business models, or create completely new ones?

Geoff Hollingworth and Jason Hoffman look at what a company needs to succeed in the evolving networked society and how important it is to understand what its core business is and then to understand how the core business can move into the next generation of competition by leveraging new technology capability.

This discussion paper attempts to place the massive business changes we are currently experiencing into a simple and understandable framework, that allows us to feel more comfortable with the future. The paper does this by presenting a series of insights and impacts.