"VimpelCom" optimize the structure of the Bloc marketing

The mobile operator «Beeline» announced structural changes in the Box marketing and business development within the framework of optimization of the organizational structure of the Company. The general logic of the changes is to bring together under one operational manager of all phases of business processes within its area of ​​responsibility, in order to improve organizational performance.

The current changes suggests that the Directorate of Marketing and Management of the mass market to mass communications and brand management combined into a single unit - the Directorate of Marketing and management of mass-market brand, which is headed by Yulia Konev. Julia also continue to develop marketing communications for B2B market and broadband. Inside the new Directorate for coordination between regions and headquarters will be established by the Department work with the regions.

In order to strengthen the centralized functions of the Department of pricing and pricing analysts led by Alexei Nikitin goes under the direct supervision of the Vice President of Marketing and Business Development Olga Tourischeva.

Also, in direct subordination to Olga Tourischeva goes the marketing function wired Internet and TV services. Acting the department is Alyautdinov Timur, who, at the same time continues to lead the function of the broadband business in immediate supervision of the Director-General of the Company.