Motorola Mobility Takes Motorola XOOM™ 2 to the Skies with Alitalia

Because the customer is our focus

Today marks a unique opportunity between Motorola Mobility and the Italian airline Alitalia, which will revolutionize aircraft service and in-flight entertainment. Alitalia and Motorola Mobility have always been at the forefront in offering innovative technology solutions: Alitalia to flight assistants and customers and likewise Motorola Mobility to consumers. Today they anticipate that airlines will need more sophisticated technologies, focused on enhancing customer satisfaction.

Alitalia will be among the first airlines in the world to provide their crew with a tablet, Motorola XOOM™ 2, which will contain all relevant information on high value customers. This includes not only the profile of each passenger, but also their preferences in terms of the on-board menu, seating, travel history, as well as any inconveniences they experienced in the past. This will enable the staff to identify all the high value customers and to customise the service according to their needs.

Thanks to the wide range of programs and tools configured on each device and the ability to connect to the web, Alitalia staff will be able to receive updated information in real-time and perform all operations on board without having to print and carry, achieving great improvements in terms of time, efficiency and speed of updates. The flight attendants will also use the Motorola XOOM 2 to access the aircraft’s internal manuals from the palm of their hands.

Motorola XOOM™ 2 tablets will also be introduced as Alitalia’s in-flight entertainment services (IFE) for Business and Magnifica Class passengers on mid as well as long-distance flights to Moscow, Saint Petersburg, Tel Aviv, Beyruth, Riyadh and Teheran that are currently without an IFE service. Thanks to the tablets and the preloaded content, passengers will enjoy free access to a wide range of movies, music, online magazines and video games - all from Motorola XOOM 2’s gorgeous 10.1-inch widescreen HD display.

But there is no need to be on the plane to take advantage of the Motorola XOOM 2. The Motorola XOOM 2 tablets will also be placed in 10 Alitalia lounges (Freccia Alata) so travelers can keep up to date on the latest news before embarking on their flights. A demo area within the Alitalia flagship store in Rome will provide useful suggestions to passengers on how to use the best technology of Motorola XOOM 2.

“Today we have made another further step ahead in our Customer Relationship Management (CRM) strategy” says Marco Sansavini, director of sales, Distribution and Customer Care in Alitalia. “It is a priority project for the new Alitalia, which involves the training of 9,000 people. Alitalia wants to make the onboard flight an extraordinary experience and the tablets will enable the crew to always stay online and in touch with the needs and preferences of its passengers. Alitalia will be one of the first airlines in the world that will use this innovative way to manage its clients. The tablet will also be used as a source of entertainment for passengers of six medium and long distance destinations and for the guests of our lounge rooms “Freccia Alata”.

“With its cutting edge technology and host of entertainment features, Motorola XOOM 2 is the perfect travel companion for Alitalia passengers,” said Maurizio Angelone, vice president and general manager, Mobile Devices, EMEA, Motorola Mobility. “Tablets have increasingly become a must-have device for staying connected, whether at home or on the go, and we anticipate the transportation industry will make tablets an integral part of their consumer offering in the years to come.”

About Motorola XOOM 2


Motorola XOOM 2 features Android 3.2, a dual-core 1.2 GHz processor, brilliant displays with Corning® Gorilla® Glass and a splashguard coating for a go anywhere, do everything attitude. The display is bright and vibrant and the edges have been strategically designed to make sure this tablet is not just easy on the eyes, but also easy on the hands.

Motorola XOOM 2 includes the MotoCast™ app that lets you stream all your music, photos, videos and documents between your PC or Mac and tablet without any cords1. With access to over 500,000 Android apps and games through Google Play™ you’ll be sure to find something to set your pulse racing, your brain thinking or mouth smiling. The device is also loaded with Business Ready features like VPN support and data encryption – perfect for business travellers!


Motorola XOOM 2 is available from Telecom Italia shops priced from €449 (including VAT). For more information please click here.


Media Contact (for media and analysts only):

H+K Strategies Milan (for Motorola Mobility)
Folco Gervasutti
Folco.gervasutti@hkstrategies.com
            +39 02 319 14225    


Alitalia Contact
ufficio.stampa@alitalia.it
            +39 0665638950    

About Alitalia

Alitalia – Compagnia Aerea Italiana is the leading airline with more than 25 million passengers (in 2011), with an operative fleet of 152 airplanes and a network of 95 destinations in Italy and the world (summer season 2011-2012). Alitalia is a member of SkyTeam and of the main transatlantic joint venture of the air transport together with the Air France Group – KLM and with the Delta Air Lines. In 2011 Alitalia received, for the second year in a row, the award for the category “Best Airline Cuisine”, for being the best airline in the world for the quality of the food served in-flight. The prize was awarded by the American monthly magazine “Global Traveler” that promoted a survey among 36,000 frequent flyers on the excellence of the travel and tourism industry. More information can be found under: www.alitalia.com.

About Motorola Mobility
Motorola Mobility, owned by Google, fuses innovative technology with human insights to create experiences that simplify, connect and enrich people's lives. Our portfolio includes converged mobile devices such as smartphones and tablets; wireless accessories; end-to-end video and data delivery; and management solutions, including set-tops and data-access devices. For more information, visit motorola.com/mobility.
Certain features, services and applications are network dependent and may not be available in all areas; additional terms, conditions and/or charges may apply. All features, functionality and other product specifications are subject to change without notice or obligation. Contact your service provider for details.

1 MotoCast™ supports many popular file formats and codecs. Additional software is necessary to enable use of unsupported files on your mobile phone. DRM-protected content is not supported. Respect the rights of copyright owners by only using MOTOCAST to stream and sync authorized content.

MOTOROLA and the Stylized M Logo are registered trademarks of Motorola Trademark Holdings, LLC. Android and Google Play are trademarks of Google, Inc. Corning and Gorilla are registered trademarks of Corning Incorporated. All other trademarks are the property of their respective owners. © 2012 Motorola Mobility, Inc. All rights reserved.