Ultrabuk for $ 799 is not profitable Acer

The representative of Acer Polmann Christoph (Christoph Pohlmann) at CeBIT announced that sales ultrabukov being on the verge of profitability. The basic version of Acer Aspire S3 generally sells for $ 799, which actually costs the company only pays for its production and delivery. Profitability of the line itself is based on models of higher secondary and tertiary levels, which generate a small profit. Such sales are conducted on the verge of recovery only to maintain the idea ultrabukov. In addition, Mr. Polmann expressed doubt that the statement of President of Dzyanren Wenge (Jianren Weng) about getting to ultrabukov 2013 for $ 499, looks real. According to him, even to reduce the cost of 499 euros (about $ 650) is not easily attainable. Market ultrabukov created solely in order to obtain such a model based on Windows, and the current price does not look natural, at least in respect of Acer . Despite the direct financing by providing discounts, competition with the creator of the class by Apple on an equal footing is not happening. Ave the need for advanced materials, such as performance low-voltage processors and solid state drives, the price tag is on par with the MacBook Air, but in case of failure, and installation of parts used in standard laptop performance is slow. As a result, the only way is either a waiver of competition with Apple, or refusal of the profits in the production of such models. In this respect, it is doubtful is the prospect sketched by Intel to achieve by 2013 or 2013 during market ultrabukov of 40% of netbook market. At the moment they are sold openly look weak on the background of MacBook Air.