blippar

Description
***BETA8***
Please note that the Android version of blippar is still in beta, we would appreciate any bug reports, suggestions or requests to be sent to info@blippar.com
Welcome to the demo version of Blippar – your FREE Android ‘lens’ on the real world and trigger to a world of virtual and digital discovery. ‘Blipp’ real world items –such as posters, newspapers, logos or even grocery products - to bring them to virtual life with overlaid digital information, games or interactive experiences.
The demo page showcases the images and real world items you can blipp. http://blipp.it
Information might appear overlaid or ‘augmented’ over the real-world image or object (such as interactive games or magical digital apparitions); it could take the form of a simple web-link (to watch a trailer, visit a website or ‘like’ on facebook), or perhaps a ‘take-away’- something simple which downloads immediately to your phone for future use (such as a coupon or recipe). You don’t know until you ‘blipp’...
Always free to use, blippar is a magical new way for your favourite brands to get exciting new messages, offers and experiences to you. Blipp to explore, experience and engage.
How it works:
* Browse the in-app catalogue or look for a blippar ‘b’ in the real world
* Hold your phone up in blippar camera mode to the image or object
* Blipp
* Explore, experience, engage and enjoy!
* Be sure to share your experiences with friends...
Press coverage
* “a valuable tool for multichannel marketers, offering potential for extending campaigns beyond print, billboards, or whatever advertising medium is being used” – E-consultancy
* “an augmented reality app, that’s brings brands to life” – The Next Web
NB: Blippar is a new platform with content growing daily. Be sure to keep checking your app catalogue for updated ‘blipps’ around you.