20% of single-brand stores Tele2 - in the new corporate style

The operator Tele2 has summed up the development of intermediate monobrand retail network in Russia. To date, 20% of the company's stores have been translated into a new corporate identity Tele2. Conversion shops Tele2 in accordance with the new concept of sales and updated corporate identity began in late 2011. During this time, the operator converted the order of 20% of stores. According to the company's sales in the reformed salons increase by 10-15%. Currently monobrand network Tele2 has 456 retail outlets, providing more than 16% of all connections to the network operator. in branded shops, visitors can select the fare and connect to the network to fill the balance of account, consult experts, pick up phones and accessories. Private booths allow for businesses to connect to the tariffs, designed specifically for small and medium businesses. addition to the usual single-brand stores, Tele2 offers and big flagship stores. In the near future, the first visitors to take a brand new shop area of 70 square meters. m, located in the shopping center "Moscow 2" in St. Petersburg. Tele2 is developing on the basis of monobrand retail franchising. Partners are both regional and major federal retail chains. In March 2012 an agreement was signed on the development of retail monobrand with HA "The Messenger".