Visual communication – why operators should address the enterprise market

Businesses of all sizes can make immediate gains in efficiency and reduce their environmental impact by employing visual communication services. However, these services have not yet broken into the mass market, which presents operators with a strategically important opportunity. With their economies of scale, operators can offer enterprise customers a combination of low price, good service and high quality that other market players cannot match.

With networks shifting to packet-switched technology, visual communication offerings that bundle voice, data and video into attractive packages constitute a potential game-changer for operators in a rapidly evolving marketplace. There are several reasons why operators, rather than enterprise communication services or over-the-top players, will dominate the market for visual communication services.

Operator offerings can combine the quality, trust and economy that enterprises require. By taking advantage of their inherent strengths in the visual communication market, operators can improve customer loyalty and reduce churn.