Sony Ericsson has announced the expansion of a global strategic partnership with the brand Billabong, promoting life style and values associated with active sports (surfing, snowboarding, skateboarding and wakeboarding). The result of partnership activities became smartphone Xperia active Billabong Edition, designed specifically for extreme sports fans.
As noted in the company, mutually beneficial cooperation provides brand Xperia Smartphone available to the prospective consumer audience and expands the range of retail offers for users of smartphones.
Recall that the Xperia active Billabong Edition - is a smart phone for extreme sports fans, who, in the words of its creators, is the perfect companion on the slopes of risky and high waves, allowing you to capture all the extreme close-up and first-person. This rugged smartphone with a scratch-resistant screen is equipped with many useful features, including a response from the touch screen, even with wet fingers. Also, the smartphone has been tested for resistance to dust and water (IP67).
Xperia active Billabong Edition will include a pre-savers and video, as well as the Billabong LIVE, a mobile application that is hosted on Android Market under Sony Ericsson. In addition, Sony Ericsson and Billabong have prepared exclusive content for other devices Xperia: for example, Xperia PLAY will be an exclusive game about surfing Billabong Surf Trip.
Smartphone Xperia active Billabong Edition appear in Russia in Q1 2012
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XPERIA