Orange introduces the ‘Phone Guards’ in the latest Gold Spot cinema advertising

Following the popular ‘Phone Break’ Gold Spot cinema advert, Orange released a fun follow-up that will be shown on big screens across the country. This latest Gold Spot advert sees the return of the fictitious ‘Movie News’ team to a movie theatre in the United States, where they meet and interview the Orange Phone Guards, who take their jobs as guardians of entertainment very seriously.

The tongue in cheek instalment, created by Fallon, focuses on the hilarious and over-enthusiastic measures taken by the ‘Talk and Text Enforcers’ to ensure that mobile phones do not ruin the cinema experience. The Gold Spot shows Orange Phone Guards confiscating audience members’ handsets, and screening them in scanners, ahead of the movie. The Orange Phone Guards state that they are ‘guardians of entertainment’ and use Orange sniffer dogs as a ‘canine strikeforce’ to uncover concealed mobile phones.

Spencer McHugh, Director of Brand for Orange UK said: “To date the success and popularity of our Gold Spot ads has been built on entertaining movie-goers while encouraging them to wonder what is coming next. So we’re really excited to share the latest Gold Spot creative with UK cinema goers, and hope that it encourages them to switch off their phones to make the most of the movie”.

The full Orange Phone Guard commercial will be screened in UK cinemas from Friday 24th February 2012, in digital cinemas, and in others from 2nd March 2012.
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Orange Phone Break Credits
Project name: Orange Goldspots - Intermission
Creative agency: Fallon
Client & their job title: Spencer McHugh, Director of Brand, Orange UK
Executive Creative Director: Santiago Lucero
Creatives: Sam Hibbard, Dan Watts, Avril Furness, Miles Carter
Group Account Director: Jennifer Black
Account Director: Emily Olson
Account Manager: Brad Firth
Agency Producer: Jo Charlesworth
Production Company: Outsider
Director: James Rouse
Producer: Benjamin Howell
Director of Photography: Stoeps
Editor: Ben Jordan @ Work and Rachael Spann
Post-production: MPC
Music (if composed/mixed): n/a - library
Audio post-production: Anthony @ Factory

About Orange UK
Orange is the key brand of the France Telecom Group, one of the world's leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.
On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain's most famous brands - Orange UK and T-Mobile UK - with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.
For more information please call the Orange Press Office 0870 3731500, or visit www.orange.co.uk/newsroom