Operator opportunities in cloud service delivery – optimization and monetization

Everyone from content providers, to users, to operators can benefit from the network-enabled cloud and cloud service delivery. The current over-the-top model for cloud service delivery has some serious deficiencies – users, operators and content providers have their own priorities in terms of cost, efficiency, quality of experience (QoE) and as such want different things from the network-enabled cloud. With their network assets and existing relationships with users, operators are uniquely positioned to understand users’ needs for cloud services and meet those needs effectively.

Everyone can enjoy the benefits of the cloud services – users get access to content and content providers gain a means of global distribution. The problem – delivery – arises between the provider and the consumer. The current over-the-top delivery model for content and services raises a number of issues that are potential deal-breakers for migration to cloud services.

To differentiate, operators should aim beyond traditional cloud services and target premium cloud services instead, such as personalized video and real-time interactive gaming, where network performance, security and regulatory compliance are crucial.

The network-enabled, distributed cloud is an operator-specific approach to cloud that can be built on the key asset: the network. It addresses the network-dependent constraints of existing cloud solutions that affect performance of cloud-based applications.

By embracing the concept of the network-enabled cloud, operators can better control and profit from the provision of cloud services.