Vice president of Microsoft Loritsio Keith (Keith Lorizio) for sales and marketing, promised users the appearance of scale ecosystem shortly after Windows 8. He said this in an interview with Beet TV. According to him, Microsoft hopes that by February 2013 for the operating system will be more than 100 000 applications, and by July, the number of devices it will reach 400 million. According to Mr. Loritsio, the company will focus not on products, but on the users, it will be a new strategy for Microsoft. He acknowledged that it is the number of applications will be critical moment of perception of Windows 8, and therefore will kiss every effort to achieve the figures at 100,000 for such a short time. Currently not only the leadership of Microsoft, and device manufacturers are very concerned how the operating system will be perceived as similar offerings from competitors containing hundreds of thousands of applications (Google Play Store, AppStore Apple), and strapped applications for BlackBerry 10 RIM has all the forces attracting developers, promising them the proceeds of $ 10 000 for the year of which she shell out $ 1,000. Microsoft also intends to take a number of steps that would allow the developers to a higher attractiveness of Windows 8.