Texas Instruments reviewing strategy, but does not leave the market

News agency Reuters, citing anonymous sources, reported that the company may terminate the Texas Instruments TI OMAP processor production and leave the market of smartphones. However, some time later prestaviteli company denied this information, saying that the withdrawal from the market version of mobile devices is not considered and it is only a revision strategy, where part of the now produced just chipsets will be discontinued, and to replace them will come new and improved modeli.Seriya TI OMAP processors will not be terminated, on the contrary, in the coming year will be presented to the fifth-generation chipset with core Cortex-A15. Currently, these models are undergoing development and testing, and in early 2013, commercial production. At the same time, the message denying Reuters data and provides insight as to where this information came. Currently, the company Texas Instruments faces strong pressure from Qualcomm, whose products have the advantage due to built-in LTE and that model-based Qualcomm create their devices leading manufacturers in the smartphone market - Samsung and Apple. At the same time, the company RIM, to use for their BlackBerry smartphone chipsets from TI, is going through hard times. But not all bad for the company - the fourth generation OMAP chipsets used in tablets from Amazon and Barnes & Noble, who unsuccessfully compete in the U.S. market with the iPad. Getting more efficient models in 2013 will give a new impetus to that TI's very calculated.