The scandal surrounding the promotional video of Nokia, which was designed to demonstrate the quality of the recording on the camera smartphone Nokia 920, but was removed on a digital SLR camera, forced management to pay close attention to it. Despite the fact that the roller has been added to the signature, it was reported that he was shot at a real smartphone, but only shows the potential of the optical stabilization system, demanded further investigation into the causes of failure. Although initially not stated anywhere that the Promo filmed on Nokia Lumia 920, but the logic of it leads the viewer into error. Now the company has announced that there would be an ethical investigation to find out "what happened." To do this will involve independent experts. Nokia representatives were forced to admit that the publicity stunt was totally a failure. Customers' confidence in products accordingly will now under threat, which could have been avoided if the video was originally added disclaimer warning that the shooting is done not on the Nokia Lumia 920.