Immediately after the announcement of the new generation of smartphones Lumia, the Finnish company Nokia announced that the current generation of devices will be reduced price. Most exposed to price reduction model Nokia Lumia 800, the price of which during the week is lowered by 15%. All other vehicles will also lose in value, although not as noticeable. As commented Nokia representative journalists from Reuters in a price reduction is not unusual - it is standard company policy when advertising new models. At the same time it should be noted that the price of most smartphones Nokia Lumia always reduced because so far the company has not managed to make them quite popular, and the message is that none of them will not be upgraded to Windows Phone 8 OS also not the most favorable impact on perception.