In August this year, the research holding "Romir" chaired a study on consumer preferences in the mobile market, as well as the style of mobile phone use in Russia. The survey involved 1,000 respondents aged 18 to 50 years and older, living in cities with populations of 100,000 and above, from 8 federal districts. Sample representative of the adult, the economically active urban population in Russia. Found that more than half a million Russians almost never part with your mobile phone: in fact, they sleep with the phone under the pillow. A half million urban inhabitants claim that carry just three active mobile phone, and one in four respondents regularly use two mobile phones. Therefore it is not surprising that mobile penetration among active urban population of Russia is 150%.
"Big Three" operators maintain a leading position, although the proportion of the fourth operator - Tele 2 - essential. The main operator of 29% of users in the whole of Russia called MTS, 26% - Megaphone, 24% - 14% and Beeline - Tele 2. In addition, according to the results, in the whole country the leader of popularity among users is a brand of mobile phones Nokia (49%). More than a third (37%) of citizens use to communicate with phones Samsung. And in third place with a large backlog housed Brand Sony Ericsson - it used 13% of the urban population of Russia. "Romir" notes that in cases where the user has two active phone, one of the devices in most cases, or Nokia, or Sony Ericsson. LG phones brand enjoys one in ten respondents (10%). According to the results of other brands did not exceed 5-7% for each, for example, the national average iPhone are no more than 4% of adult citizens.
Most Russians use a mobile phone - 71%. However, a significant proportion - one in four (26%) - are the two phones. A 3% of citizens - more than a half million people - have three active mobile phone. More than a third of mobile phone users use their phones from 5 minutes to half an hour during the day. Every fourth user spends on telephone service to an hour a day, one in five - three hours a day. 1% of residents (in absolute numbers, the figure is more than half a million people) said they almost sleep with the phone under the pillow. And more often than the average for the sample, with the phone almost anywhere and never leave the Russians 25-34 years with high income. In the group of successful careerists, it reaches 3%. was also found that four out of ten respondents (41%) do not use the mobile Internet. The others occasionally access the Internet using a mobile phone. But the proportion of time spent on the network when connected via telephone, insignificant in the total time spent by the citizens to the virtual surfing. Thus, in 9 of 10 cases (89%), Russians are connected to the network via a desktop computer or a laptop. Only a tenth of the time spent on the Internet, visit it with your mobile phone. Internet access on your mobile phone more often than men, young people aged 18-34 years, and those with high income.